As humans, we have an unfulfilled need for information and interaction.
In the beginning.. handwritten word and oral tradition dominated the preservation and communication of cultures, ideas, and beliefs.
- 1450, Johannes Gutenberg invents the printing press. (regarded as the milestone of the second millennium) The result?…the first printed books, newspapers, flyers and pamphlets enabled information to spread.
- 1837, the first commercial telegraph sped up communication over long distances in seconds.
- Next…early 20th Century brought movies and television to life inciting a new evolution of communication media – VIDEO.
- In the 1950s TV sets were found in almost every American home and became the primary source for spreading and shaping public opinion.
And today, that is truer than ever… Video is beyond entertainment. It’s a critical component in business, politics, communication, social media, and even in music.
Video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression. The messaging is concise and easy to understand, reaching people of all demographics. It is easy to use, globally, engages universally!
Ultimately, therein lies the power of video—the ability to effectively share beliefs and impact audiences worldwide from the comfort of their homes to the screens of their smartphones 24 hours per day, 7 days per week!
SO……. WHY IS TALENT ATTRACTION, ENGAGEMENT & EXPERIENCE IN THE HANDS OF JOHANNES GUTENBERG? Is he your talent agent? (Oh, that’s right!! He also invented the job description LOL????)
THE TIME IS NOW THE TIME IS TO QUANTUM LEAP JOHANNES!
Keep the job description on the desk for interviews don’t use it to attract and engage to your most valuable asset! Show your prospective talent what you really have that excites them!